Search Engine Optimization - SEO

What is Search Engine Optimization (SEO)?

as the name states, the process of optimizing a website for Search Engines, With Google, Bing, Yahoo etc being our homepages, we start our day with searches, we search to find what we need, with phrases like, Buy Chinese food Bangalore, we don't even take the time to search like "where can I buy Chinese food in Bangalore", the former are key phrases often called as keywords, as a consumer you search this way, Now as a business owner with a website, the main purpose of having a website is to get enquires, in the real world you get customers by direct visits to your store, word of mouth, print media etc, but with the internet, one could easily expand their customer territory via SEO.
So when a user searches for Chinese food in his/her locality, search results pure comes up based on 2 Major Factors, an Optimized website for these key terms & relevance, Relevancy here means, are you really selling Chinese food in that locality.
If one can crack the methodology to optimize websites for search engines, there is no limit in scaling up your Business.

Why does your Business need SEO?

Any Business's Lifeline is cash flow, in other words, new orders, new customers, well all know by Marketing we can take care of it, but the reality is everyone knows one can't market 24/7 365 days, moreover when one advertise, it's a small window of time & place where an AD could reach the target audience, with lots of research & consumer behaviour understanding, an Entrepreneur could run an effective campaign keeping all of these in mind, But, well there is a catch, The Costs, yes, Marketing effectiveness is directly proportional to the Costs, be it Media, Online text/image ADs, but the fact is none can keeping pouring oil continuously to an ever thirsty machine, Would it be great to have a customer as your brand ambassador to keep telling good things about your Service & Brand, but he/she can't reach everyone, there are time & physical limitations, moreover when your potential customers look out for services you provide, how can you make sure your Brand to be there all time permanently without spending tons on marketing, wouldn't be great if there is a way possible, this is why you need Search Engine Optimization, in simple words SEO makes your Brand & Service to be on the face of the potential customer when he/she searches for your services at any time, practically 24/7 365 days at their convenience. SEO enables your brand to be ranked top in search engines like Google, Bing, Yahoo etc thereby making your customers storm to you more effective than Marketing as they reach you via reviews, word of mouth in the Digital Medium, Forums, Social Media etc.
SEO is a process, not a formula to achieve overnight success, like your Business, SEO needs to be nurtured, fed, follow right practices, its a Process, repeating it over time, you will reap continuous benefits, like an open tap, it will just start flowing.

Like a Sales/Lead Generation process, SEO can be split into 3 phases, Sow, Grow, Reap.
Again, it's a process, eventually but definitely SEO will bring more Success than any Marketing strategy.

Why Sciflare for your SEO Process?

We have been practicing SEO since the discovery of SEO as early as early
2000's, We are staying at the top for SEO in Chennai & SEO Chennai phrases, Clients who we have worked with are still ranking #1 even after several years, purely because, we didn't scamper for immediate Success, like a Business builds reputation, earning customers is a tedious & slow process but the benefits are real & solid, we knew SEO needs to be done continuously, consistently in that right way to reap rewards.

We only follow White Hat SEO, for folks not aware of White Hat, Black Hat, Grey Hat etc,

These are methodologies of SEO, in simple words, a Genuine & Authentic way is White Hat SEO,
Black Hat is SEO methods on steroids, you get immediate success if not overnight Success but you will get banned or affected badly, penalized by Search Engines & Digital World, steroids are typical known to have harmful side effects, the case is true with Black Hat SEO as well.

Hence we strictly follow White Hat SEO, Here is the Process, Firstly SEO is split into 2 major activities, OnPage & OffPage, as the name says, OnPage is optimization & tweaking works on your pages, HTML parts of Website, Offpage is activities carried out outside your website.

Onpage Activities

• Keyword Research - find phrases what actually your potential customers use to use/find your services
• Competitor Analysis - How are your competitors are ranked & optimized for these keywords, only for us to do a better job to outrank them. Higher the competition tougher its gets, sounds like already heard something similar, yup Competitive Business takes lots of work, so as competitive keywords.
• Website Analysis - Onpage - optimizing HTML tags & content of the web pages, to ensure search engines are able to read & classify your web pages accurately matching the potential customer's searches. There is a full list of activities, you can know more on OnPage Optimization Services here.
• SEO Strategy - Plan of action with schedules, activities, milestones

OffPage Activities

Here plays an important role by OffPage activities, few are,

you can know more on OffPage Optimization Services here.
Here is the list of Clients with their Success Stories to know what to expect.
Remember SEO is a process, not a formula, with right continuous efforts we are sure of success eventually but definitively.