Dream11, India

Manager Mode – Season Long Fantasy Sports Experience

India’s leading fantasy sports platform partnered with Sciflare to launch Manager Mode — a season-first format designed to boost retention, engagement, and monetization at scale.

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Request

Dream11 wanted to expand beyond one-off fantasy matches and build a season-long fantasy format that would:

Keep users engaged beyond a single game.
Drive higher retention and loyalty.
Enable new monetization channels (boosters, premium features).

Result

0 → 6 million user registrations in 3 months — in a single IPL season.
5,215,699 managers in a single season league.
4,864,173 playing weekly contests, 10 weeks running.
74 matches covered end-to-end.
2L (200K) peak / 150K sustained concurrent through live windows.
sub-40ms response times.
40% performance boost.
87% infra cost savings.

This wasn't a launch — it was a season. Two contest tiers ran simultaneously for ten straight weeks across all 74 matches: a 5.2M-manager season league and weekly leaderboards refreshing every gameweek — transfers, captaincy calls, and prize tiers from gold to a Toyota Fortuner, all powered by the platform. Live match windows held 150K managers concurrently, peaking at 2 lakh. Built, scaled, and run by Sciflare across SA20, the Champions Trophy, the Women's T20 and IPL 2025.

Technologies

FlutterKotlin (Android)Swift (iOS)

Challenge

Although Dream11 had mastered single-match fantasy contests, it faced major challenges:

Users often dropped off after one match — low retention.
Needed a season-long hook to keep fans returning weekly.
Had to balance free-to-play entry with revenue streams.
Required a scalable solution to handle millions of concurrent users.

Solution

Sciflare worked hand-in-hand with Dream11 to launch Manager Mode, designed for long-term engagement.

Season-Long Team Management — manage squads across an entire season.
Weekly Leaderboards & Rewards — fresh incentives to return.
Transfers & Boosters — added strategic depth.
Free-to-Play entry; premium feature pathways for monetization.
Cloud-native microservices with real-time leaderboards.
High concurrency (>150K players) and sub-40ms response times.
Scalable on AWS + Kubernetes.

Key Features

Season-Long Gameplay

Fans manage one team for an entire season.

Weekly Leaderboards

Rewards & recognition cycles.

Transfers & Boosters

Strategy-driven mechanics.

Mobile-First UX

Designed for millions on iOS & Android.

Real-Time Infrastructure

Low-latency APIs & scalable microservices.

Monetization Channels

Boosters & premium features unlock revenue.

Results

Retention Lift – fans returned weekly for transfers, leaderboards & rewards.
Engagement Growth – 5.5M+ users engaged in seasonal gameplay.
Scalability at Scale – 150K concurrent players supported seamlessly.
Performance Boost – 40% faster gameplay & smoother scaling.
Cost Efficiency – 87% savings in infrastructure costs.
Market Differentiation – positioned as the first large-scale season-first fantasy platform in India.

Let’s Build Your Next Big Fantasy Sports Innovation

Want to engage millions of users with scalable, innovative gameplay solutions? We can help you deliver experiences that drive retention and revenue at scale. We also build season-long fantasy football software ↗ for platforms looking to launch EPL-style formats.

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